![]() Everyone needs toilet paper and (almost) everyone wants new shoes, but far fewer people will rush out to buy surface drills, ultrasound machines or a brand new customer support software on a whim. Is it really worth taking resources away from executing on marketing tactics to put together this plan-especially when your marketing team is small (or non-existent)?Īnd in this post, we’re going to talk about why exactly that is, how you can navigate the process, and share some real-world examples from brands you know (and maybe love).įirst, let’s use a simple example to compare B2B to B2C from a marketing standpoint:įor B2B companies, the potential buyer pool is typically smaller and less urgently looking to buy. Why is a documented and well-researched marketing strategy so important? The first question you’re probably asking is this:
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